
Sport-Thieme Named One of Germany’s Best Online Shops 2026
Sport-Thieme has received the “Germany’s Best Online Shops 2026” award in the Sports & Hobbies category. The award is based on more than 67,000 customer reviews and was presented by the German Institute for Service Quality (DISQ) together with ntv. The evaluation covered factors including value for money, product range, customer service, website experience, as well as shipping and payment conditions. Customers’ willingness to recommend the shop was also included in the overall result.
The Result of Many Small Steps
The award recognises the work carried out across many areas of the company every day. From product range management and shop optimisation to order fulfilment and customer service, numerous teams work together to make the shopping experience as easy and enjoyable as possible for our customers.
A successful online shop involves much more than the website itself. Product data is maintained, new features are developed, orders are processed and customer enquiries are handled. Many different processes work together behind the scenes to ensure that Sport-Thieme remains a reliable partner for sports, play and physical activity.
Trust as a Key Success Factor
We are particularly pleased that the award is based on customer feedback. It shows that Sport-Thieme is recognised not only as a provider of sports equipment, but also as an online shop where service, reliability and customer satisfaction matter. We are delighted to receive this award and see it as an incentive to continuously improve the shopping experience for our customers in the future.