
75 Years of Sport-Thieme: Celebrating Our Anniversary!
75 years ago, the success story of Sport-Thieme began, and today it’s the leading mail-order company for institutional sports in Europe. Back then, a small attic in Grasleben was enough to take the first orders and develop ideas for new sports equipment. “Today, the warehouse alone would take up more than 500 attics,” laughs Managing Director Maximilian Hohe, who took over the business 10 years ago from his father-in-law.
Key Milestones of Sport-Thieme:
- 1949: The company is founded by Karl-Heinz Thieme in Grasleben on a small attic as a “one-man show,” marking the beginning of Sport-Thieme’s success story.
- 1959: The company moves to its current headquarters at Helmstedter Straße 40. A year later, a workshop with carpentry, metalworking, and painting facilities is built, and the employees move in by 1963.
- 1979: Dr. Hans-Rudolf Thieme becomes actively involved in the company and introduces computer-based inventory management.
- 1990: The warehouse capacity is expanded to 12,000 m².
- 1992: With the help of a franchise partner, the first export catalog is released in Norway, followed by 13 additional partner countries in the years to come.
- 1993: Sport-Thieme launches the Sports Equipment Service (SGS), offering creation, revision, and maintenance of sports halls and equipment.
- 1996: The Sport-Thieme online store goes live.
- 2004: As a special customer service, Sport-Thieme introduces a 3-year warranty on all products.
- 2010: Sport-Thieme is recognized as one of the top 50 companies in Germany and awarded the title “Germany’s Customer Champion.”
- 2013: From this year, the main catalogs are produced in a climate-neutral way.
- 2014: Katharina Thieme-Hohe and Maximilian Hohe take over the management of the company.
- 2016: Sport-Thieme opens a consulting office in Leipzig.
- 2017: Two new consulting teams are established in Hamburg and Frankfurt am Main, and the new, sustainable administrative building of the company’s headquarters in Grasleben is inaugurated.
- 2018: The Sport-Thieme Academy embarks on a major tour across Germany, Austria, and Switzerland, with Sport-Thieme experts sharing their knowledge with trainers, teachers, and physiotherapists.
Our Company History
Learn more about the fascinating story of Sport-Thieme and how we’ve grown over the past 75 years.
